Personal branding photography conveys a fuller picture of you and your brand. A single portrait rarely captures the whole person behind a business, product, or movement, so a more holistic approach is often essential to building a brand identity. As an entrepreneur, a a personal chef, or a financial advisor you’re creating a brand around what you’re selling, but what you’re selling isn’t a product or service—it’s emotion.
You’re selling strength, confidence, power, desire, love, joy, and hope. People hope for a healthier body, for love, for more time with family and friends, or security for those they care about. People must believe that you can help them achieve their dreams. In short, people must trust you.
The best way to get people to trust you is to have a consistent message and packaging that reinforces that message. The message you already know. It’s is what you’ve been honing for years. It’s your expertise, your platform, your life experience—the gift you’re giving to the world. But how you present that message is every bit as important as the message itself. A personal chef with mediocre images of her food doesn’t instill any more confidence than a physical trainer with poorly lighted photographs of an exemplary body.
The right images can mean the difference between getting noticed or getting set aside. Having professional photographs on your website, Instagram account, Facebook page, or marketing materials can mean you stop struggling and you start living the life you deserve.
These images will not only make potential clients, followers, readers, or life partners believe in you—these images will make you believe in yourself. After all, your personal brand is both inspirational and aspirational. Sure, photographs can take us back, reminding us of where we’ve been, but they can also remind us of who we are and where we’re going.